Techniques

Qualitative Research

How We Help Clients
We believe that talking with people is not just a supplement to data; it is a cornerstone of any robust research project. While our quantitative methods give us a broad scope, our qualitative techniques like interviews, focus groups, and ethnographies dive deep into the human stories and systematic intricacies behind the numbers. We are committed to understanding the "why" as much as the "what," providing a layered view that often leads to transformative insights and unique solutions. BW Research prides itself on its extensive network of industry leaders, key policy makers, researchers, employers, union groups, industry associations, and other members of the public.

By actively engaging with people who are experiencing the challenges we aim to solve, we can align our research findings with real-world perspectives. This not only ensures that our conclusions are grounded in actual experience, but it also ensures that our recommendations have buy-in and are pragmatic. From uncovering hidden challenges to identifying innovative solutions, our qualitative research methods give us the depth we need to answer tough questions confidently.


Types of Qualitative Research
Human-Centered Design
Human-Centered Design research allows for a group that is immersed in addressing challenges to be led from problem identification to rapid ideation of solutions and then to thoughtful solution development. This exercise allows policy and decision-makers to better understand key challenges and priorities of those who are on the ground and will be responsible for implementing any policy or decisions made. BW Research has several staff members that are LUMA Human-Centered Design certified and who can facilitate these meetings.

Focus Groups
Focus groups are a valuable tool in the qualitative toolkit because they allow for a brokered discussion to be steered towards key challenges and questions. Our research team has hosted focus groups for clients ranging from private industry groups testing messaging to public entities looking to understand policy perceptions.

Executive Interviews
Our research team conducts executive interviews with virtually every project. These interviews are useful in assessing a problem landscape and identifying its nuances. Executive interviews enable us to dig deeper into the “why” behind the quantitative data that often only demonstrates the “how.”

Ethnographies
We use this too to develop a deep understanding of the motives and day-to-day life of a research subject. This information can be useful for those seeking to understand person-level impacts of programs or elucidating future policy intervention points.