Current & Potential Customer Research

Understanding your customers, both those you have and those you could have, should be a focal point of your organizational planning, whether you are in the private, public, or non-profit sector. We excel in developing robust, comprehensive profiles of your current and potential customer universe AND developing strategies and plans that drive your organization to improve and grow that customer base. Our team has deep experience in extrapolating and quantifying both current and potential customer universes, gathering detailed and representative input from specific customer groups, and developing organizational recommendations that allow you to effectively communicate and expand your customer base.